One of the biggest challenges in this project was inheriting a website that had already been built by another developer. Rather than starting from scratch, I was tasked with refining and improving an existing codebase, which required significant time spent identifying and resolving underlying issues.
A key obstacle was the site’s caching system. The website was hosted on a platform I hadn’t worked with before, and its caching configuration caused inconsistencies in page formatting. Through testing and iteration, I was able to diagnose the problem and implement a solution that ensured the site consistently displayed as intended.
This project presented a unique challenge due to the fast-paced nature of the film industry, where tight deadlines and high performance were essential. With a large volume of video and image content, maintaining site speed was a key priority throughout development.
The build for this website was relatively straightforward, with minimal technical challenges. The primary area of growth for me during this project was gaining hands-on experience with Google Ads.
As this was my first time working with the platform, I developed a strong understanding of campaign setup, conversions, and click performance. This experience has made me confident in using paid advertising as a tool to support business growth. While my primary focus remains on development, I’m now able to contribute effectively to marketing efforts when needed.
The biggest challenge in building the Artful Cupcake website, has been that addition of creating a Customer Portal and all the UX Design challenges that this adds. Making sure that the Checkout process is as smooth as possible, greatly increases the potential of a sale. Customization of the product before purchase, and personalizing the Checkout process to meet the stores needs, were two major influences on the design and flow of the website.
Another challenge for me was creating the logo, taking the photos and doing all of the artwork as pictured here. View my Custom Visual Effects page to see more of these examples.
